11/6/2023 0 Comments Vox videosOne of the main key benefits to vox pops videos is the speed at which you can gather consumer feedback. We regularly send out these videos as free qualitative research, which you can sign up to receive by entering your email address in the form to the right of this page (or below on mobile). Today, we continue to conduct vox pops interviews with members of the public, often purely for investigative purposes. We still think of ourselves as a company that represents the voices of the individuals we interview. VPI have been conducting vox pops for nearly 30 years, our first interviews taking place at ferry terminals before the Eurotunnel was opened. This lack of pre-recruitment or set-up interviews means vox pops videos really do represent the honest voice of the people, so the Latin definition quite aptly suits the modern video interpretation. Passers-by in the background also make it obvious that the respondent hasn’t been pre-recruited or vetted on what to say, which is particularly important if the video is being used for market research. Instead, they are often windswept and carrying shopping. Interviewees aren’t airbrushed and wearing make-up. This means the final videos have a very distinct style. Vox pops videos are always produced by compiling clips from these intercept interviews. Setting up in a location relevant to the topic will also help contextualise the responses and opinions of the interviewees. Not only does this help to make recruitment easier, by ensuring the crew is surrounded by people who use (and are therefore more likely to have an opinion towards) public transport. So for example, if the video was investigating people’s opinions towards public transport, the interviews may be more likely to take place in a train station. Additionally, interviews will often take place in locations relevant to the discussion topic. But the group is never so niche that you couldn’t easily recruit people on the street. Vox pops videos may also target slightly more specific groups of people. Because these videos usually investigate opinions of the general public, often anyone can qualify to share their views. As a result, crews will set up their cameras on the street or in public places and ask passers-by if they would be willing to take part. This type of interview is known as an intercept interview.Ĭreating an effective vox pop questionnaire is something that all aspiring vox poppers need to do and it’s covered in another blog – Traditionally, however, a vox pop video refers to an on-the-street intercept interview.Ī distinct feature of vox pops videos is the setting for where the interviews take place. From on-the-street style, to in-home interviews and even mobile video diaries. These videos are nowadays created in a variety of different ways. These video interviews investigate public opinion towards widely known topics, brands or products and are commonly used for market research. Today, a vox pop is a short video made up of clips taken from interviews with members of the public. So what is a vox pop? The phrase itself comes from Latin and it translates to mean ‘voice of the people’. Vox pox and vox props also popular searches that demonstrate the same intrigue into the phrase that named our company. Marin Cogan’s Antisemitism isn’t new.You only have to look at the Google search trends to see how common this question is. To see more Vox videos, check out our YouTube page.Īlissa Wilkinson’s The 25 best movies of 2022Ĭonstance Grady’s Vox’s 16 best books of 2022 And we all watched a lot of TikTok.Īs we head into 2023, take a moment to look back at the events that defined the year. The world froze for a moment when England’s longest-reigning monarch, Queen Elizabeth II, died. Football teams stood up for migrant workers and the LGBTQ+ community at the World Cup. Global protests cried out for justice in Iran. Refugees were welcomed into surrounding countries, and those who stayed behind inspired people around the world. Russia invaded Ukraine, and aid relief flooded into the war-torn country. 2022 tested the world population as we tested out life in a new phase of the pandemic. Cryptocurrency was headed toward a great year until it really, really wasn’t. Weddings and travel skyrocketed, but so did lost luggage and global inflation rates. After over two years of lockdowns and quarantines, people eagerly restarted their lives, but there were certainly growing pains. In 2022, the world population crossed 8 billion people - and we felt the scale of this monumental milestone in hundreds of ways.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |